Newcastle's Naming Rights Worth Up To £10m a Year Derek Llambias Says The Club Had To Move Forward And Consider Stadium Sponsorship.

The Newcastle managing director Derek Llambias says the club can generate up to £10m a season by attracting a joint shirt and stadium sponsor and the Magpies have changed the name of a St James' Park stadium to the Sports Direct Arena in an effort to attract a new naming partner.

Llambias says the club need extra funds to compete in the Premier League and i would be hope to generate between £8m-10m a year, that will give us another player," Llambias told BBC Newcastle to compete we need to go further, we've had a fantastic start of a newcastle are third in the Premier League and having won seven of their opening 11 matches.

Llambias added, The fans want us to buy more players, we need a new striker in January, we'll need replacements in the summer to we need to give ourselves as much of a chance as possible to stadium sponsorship is growing in English football, with most new-build venues such as Arsenal's Emirates Stadium and Brighton's Amex Stadium utilising brands to help finance costs.

The Manchester City completed a deal worth £400m over 10 years to sponsor their existing City of Manchester Stadium with Etihad Airways in July of this year to Newcastle's plans, Chelsea are considering the option of selling the naming rights of Stamford Bridge, a venue they have been synonymous with since their formation in 1905 for "The history is always going to be there, we need to become part of the history," Llambias said.

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